Privacy Policy

1. Introduction

Welcome to Cogwheel Insights. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

Cogwheel Insights is a business intelligence consultancy based in London, specialising in AI-powered reporting automation and predictive insights. In the context of the UK Data Protection Act and GDPR, we act as both a Data Controller for our client contact information and a Data Processor for the data visualisations we build.

2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: Includes first name, last name, and professional title.
• Contact Data: Includes billing address, delivery address, email address, and telephone numbers.
• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location.
• Usage Data: Includes information about how you use our website, products, and services.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

1. Where we need to perform the contract we are about to enter into or have entered into with you (e.g., providing Performance Analytics).
2. Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
3. Where we need to comply with a legal or regulatory obligation.